SETUP

Brands: Press Vs. Process discusses, by the work perspectives of hotshops and brandshops like PrayStation and Pentagram, the creative process of brand design using computacional processing, random codes, artificial intelligence, augmented reality and conversational platforms.What are the new paradigms in the creation and applicability of brands?What is the designer’s role in these new processes?What tools or technologies do I need to understand / hack?And last but not least, where to start?

Brands: Press Vs. Process discusses, by the work perspectives of hotshops and brandshops like PrayStation and Pentagram, the creative process of brand design using computacional processing, random codes, artificial intelligence, augmented reality and conversational platforms.What are the new paradigms in the creation and applicability of brands?What is the designer’s role in these new processes?What tools or technologies do I need to understand / hack?And last but not least, where to start?

wrkBOT: From Persona to Bot

April 24, at the Zenvia Porto Alegre

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Billy Garcia (wrkshp) and Daniel Wildt (Zenvia) sharing insights about brand and bot personas, how to draw storytelling-oriented interfaces and develop products/services for the most diverse segments of communication, marketing and content using conversational technologies.

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Brand: Press vs Process

April 17, at the Unisinos POA Campus.
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Brands: Press Vs. Process discusses, by the work perspectives of hotshops and brandshops like PrayStation and Pentagram, the creative process of brand design using computacional processing, random codes, artificial intelligence, augmented reality and conversational platforms.

Continuar lendo Brand: Press vs Process

wrkBOT: From Persona to Bot

As a fact becaming more and more present in the daily life of our relationships, conversational interfaces are the next step in interaction between humans and computers, and from different perspectives should be one of the modern revolutions in the way we use all kinds of machines and computers.
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2ø2ø

Carefully designed in 2016 as a creative-technology-marketing oriented consulting process, and presented at symposiums and organizations such as Brazil Telefonica and Unimed Brazil, Project 2ø2ø is a guided brainstorming material. It has been especially developed for companies that do not have an innovation-driven marketing culture or internal processes able to engage employees with dynamics such as Design Thinking, business modeling, growth hacking, and cultural data mining.

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