Brands: Press Vs. Process discusses, by the work perspectives of hotshops and brandshops like PrayStation and Pentagram, the creative process of brand design using computacional processing, random codes, artificial intelligence, augmented reality and conversational platforms.
How to innovate in an environment where all things are against you? How to hack the company culture and go beyond Design Thinking? Why does no one really want to innovate?
As a fact becaming more and more present in the daily life of our relationships, conversational interfaces are the next step in interaction between humans and computers, and from different perspectives should be one of the modern revolutions in the way we use all kinds of machines and computers.
Carefully designed in 2016 as a creative-technology-marketing oriented consulting process, and presented at symposiums and organizations such as Brazil Telefonica and Unimed Brazil, Project 2ø2ø is a guided brainstorming material. It has been especially developed for companies that do not have an innovation-driven marketing culture or internal processes able to engage employees with dynamics such as Design Thinking, business
Since 2014, DATA Institute understood the importance of observing, documenting and translating behavioral changes that technology exerts in subjects like education, fashion, design, marketing, social and business innovation.