Brands: Press Vs. Process discusses, by the work perspectives of hotshops and brandshops like PrayStation and Pentagram, the creative process of brand design using computacional processing, random codes, artificial intelligence, augmented reality and conversational platforms.
Since 2014, DATA Institute understood the importance of observing, documenting and translating behavioral changes that technology exerts in subjects like education, fashion, design, marketing, social and business innovation.
April 24, at the Zenvia Porto Alegre — Billy Garcia (wrkshp) and Daniel Wildt (Zenvia) sharing insights about brand and bot personas, how to draw storytelling-oriented interfaces and develop products/services for the most diverse segments of communication, marketing and content using conversational technologies.
How to innovate in an environment where all things are against you? How to hack the company culture and go beyond Design Thinking? Why does no one really want to innovate?
April 17, at the Unisinos POA Campus. — Brands: Press Vs. Process discusses, by the work perspectives of hotshops and brandshops like PrayStation and Pentagram, the creative process of brand design using computacional processing, random codes, artificial intelligence, augmented reality and conversational platforms.
Carefully designed in 2016 as a creative-technology-marketing oriented consulting process, and presented at symposiums and organizations such as Brazil Telefonica and Unimed Brazil, Project 2ø2ø is a guided brainstorming material. It has been especially developed for companies that do not have an innovation-driven marketing culture or internal processes able to engage employees with dynamics such as Design Thinking, business
