Innovation is a pain in the a**!

How to innovate in an environment where all things are against you?
How to hack the company culture and go beyond Design Thinking?
Why does no one really want to innovate?

Click to view the full content of the talk. (Portuguese only)

A talk that I took to provoke during my lecture at the Black Sheep Festival, which among other things, punctuated through my own professional experiences, how the difference between “needing” and “wanting” it is much more than a dialectical question.

Click to read the article. (Portuguese only)

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