Brand: Press vs Process

April 17, at the Unisinos POA Campus.
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Brands: Press Vs. Process discusses, by the work perspectives of hotshops and brandshops like PrayStation and Pentagram, the creative process of brand design using computacional processing, random codes, artificial intelligence, augmented reality and conversational platforms.

What are the new paradigms in the creation and applicability of brands?
What is the designer’s role in these new processes?
What tools or technologies do I need to understand / hack?
And last but not least, where to start?
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